Commercial | Alfa Staff recruit front of away shirt partner


Newport County is pleased to announce the renewal of its partnership with Alfa Staff for the 2024-25 season. 

The Newport-based recruitment and training company will remain as a main partner with their company logo proudly displayed on the front of the club’s away shirt.

As part of the agreement, Alfa Staff will also be promoted on the club’s pitchside LED system, matchball sponsorship and digital assets.

Alfa Staff is widely recognised as one of the leading employment and training providers in Newport and surrounding area. They offer vocational training, support and recruitment opportunities to our supporters and local businesses.

Founded by father and daughter team Gary Howells and Vikky Howells-Cook in 2014, Alfa Staff is an independent agency with the experience, expertise, and headhunting abilities of a national agency. 

It is the third consecutive year Alfa Staff has supported the club.

Vikky Howells-Cook, Managing Director of Alfa Staff, said: “We are delighted to renew our partnership and relationship with Newport County.

“As a local company, we believe it is important to put something back into our local community – a community and club that is at the heart of our business – and invest in its future.

“With the recent ownership changes at the football club, we are thrilled to be part of what promises to be an exciting new chapter in the club’s proud history.’’

Newport County Chairman Huw Jenkins said: “We are delighted that Alfa Staff has decided to support us again, this time on our new journey. 

“The club is the heartbeat for so many people in the local community. Alfa shares our commitment to the community by providing first class recruitment, support and training opportunities for those same people.

“We are excited to continue working together on those shared community goals, while also helping Alfa Staff increase its brand awareness and achieve its business goals.’’

The club still has some exciting commercial opportunities open for local businesses to raise their brand profile and support Newport County. For further details, or to request a commercial brochure, email

Alfa Staff



Phone: 01633 253 207

Facebook: Alfa Staff