Newport County is delighted to announce that Configur will feature on the front of the club's limited edition Imperium shirt for Tuesday night's historic pre-season fixture against AS Roma at Rodney Parade.
Configur is the club's official Data and AI Partner and has played a key role behind the scenes in helping Newport County transform how it manages commercial partnerships, marketing and business intelligence through smarter use of data and AI. The award-winning South Wales technology company specialises in helping organisations centralise, connect and understand their data, enabling faster, more informed decision-making through AI-powered insights.
The partnership will see Configur take pride of place on the front of the one-off Imperium shirt, worn by Newport County for one of the biggest occasions in the club's recent history.
Newport County CEO Sam Houldsworth said:
"Configur has become an important partner to the football club and we're delighted to build on that relationship for such a special occasion. Their technology is helping us modernise the way we work by streamlining our commercial partnerships, sales processes and marketing data, allowing our team to make better decisions and deliver greater value for our supporters and partners.
"It's fantastic to showcase another innovative South Wales business on the front of our special edition shirt as we welcome AS Roma to Rodney Parade."
Configur co-founder and CEO Marco Oliver said:
"As lifelong Newport County supporters, this partnership is incredibly special to everyone at Configur. Seeing our logo on the front of the Imperium shirt for such a historic fixture is a proud moment for our business and for all of us personally. As a Welsh Italian this game brought the perfect opportunity to fulfil a long time ambition.
"We're passionate about helping organisations unlock the power of their data, and we're proud to be supporting Newport County on its journey both on and off the pitch. We look forward to seeing Rodney Parade packed for what promises to be a memorable evening against AS Roma."
The front-of-shirt sponsorship forms part of an expanded partnership for the AS Roma fixture, reflecting the close relationship between Newport County and Configur as the club continues to embrace innovation through data and artificial intelligence.
