Newport County are delighted to announce a new partnership with Motorpoint Newport, with the leading nearly new and used car retailer becoming a new partner of the club ahead of the 2026-27 season.
The partnership will see Motorpoint feature prominently at Rodney Parade throughout the season, including static board sponsorship alongside branding across the stadium’s LED perimeter boards and big screen.
Motorpoint will also feature in the official matchday programme, providing supporters with further opportunities to engage with the partnership on matchdays.
The latest addition to the Motorpoint presence at Rodney Parade will make its debut this Saturday, with the Motorpoint Match Ball Delivery Car set to deliver the official match ball ahead of kick-off.
As part of the partnership, Motorpoint has also provided Newport County with a brand-new pool car, with a Motorpoint-branded Ford Capri now being used by the club. The vehicle showcases one of the latest offerings available from Motorpoint and will provide a visible presence for the partnership away from Rodney Parade.
To mark the launch of the partnership, a number of Newport County players recently visited Motorpoint Newport, taking part in an event to celebrate the new relationship. Further activations involving the club and Motorpoint will be announced in the coming weeks.
Newport County CEO Sam Houldsworth said:
“We’re delighted to welcome Motorpoint as a new partner of Newport County. They’re a fantastic business with a strong presence in the region, and we’re really pleased to be working together this season.
“The partnership will have a great presence at Rodney Parade, from the dugout sponsorship and stadium branding to the new Motorpoint Match Ball Delivery Car, while their support in providing the club with a new pool car is another exciting element.
“We’ve already had some great opportunities to work together, including a recent visit from some of our players to the Newport store, and there are plenty more activations planned throughout the season. We’re looking forward to seeing the partnership continue to grow and working closely with the team at Motorpoint Newport.”
Chris Brown, general sales manager of Motorpoint Newport, added:
"We're really excited to be partnering with Newport County and have some really exciting things planned as part of the partnership.
"We already have a big presence across the region, having first opened our doors in Newport back in 2005. As the car buyer's champion, we've helped tens of thousands of motorists find their next car over the years and hope that Newport fans will think of us when it's time to change their current car."
The partnership will continue to develop throughout the 2026-27 season, with further activations and opportunities for Newport County supporters to engage with Motorpoint to be announced.
Located on Queensway Meadow Industrial Estate, Motorpoint Newport was the retailer's fourth store and its first location in Wales. The 12-acre site boasts upwards of 500 vehicles for motorists to browse – many available to drive away the same day.
About Motorpoint
Motorpoint is the UK's leading independent retailer of nearly new and used cars, offering car buyers the chance to shop thousands of hand-picked vehicles in-store, online and over the phone.
With 22 stores across England, Scotland and Wales, including our newest store in Leeds, Motorpoint is proud to be the car-buyer's champion and remains committed to making the car-buying process easy and stress-free for motorists.
Motorpoint Newport is located on Meadows Road, Queensway Meadow Industrial Estate, NP19 4SS. Open 7 days a week, the store has hundreds of vehicles for motorists to browse and test drive – all at unbeatable prices.
For more information about Motorpoint Newport or to browse its current stock, visit: https://www.motorpoint.co.uk/stores/newport