Alzheimers vid campaign

As part of the club’s commitment to being a “Dementia Friendly” organisation we are supporting the new Alzheimer’s Society Cymru social media campaign to raise awareness of the awful disease.

Following in the popularity of the Ice Bucket Challenge, the Alzheimer’s Society hope the “Llanfair PG Challenge” can raise the profile of their work and involves a video of you attempting to pronounce the longest town name in Europe - Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.

It can be as funny, awkward or as terrible as you like! If you have no idea how to say it all the better, just have a go and see how you do.

You can do it on your own, with friends, family, work, anyone. Then at the end nominate a friend/friends to do the same. 

The campaign has been launched to coincide with the start of the 6 Nations Championship and is being supported by sports stars Geraint Thomas (double Olympic Cycling champion) and Hallam Amos of the Dragons along with Capital Radio DJ Polly James and several players around the club.

This is all to support the launch and has nominate people all over the city attempt the challenge and spread awareness to help stop this disease.

How You Can Have A Go!

Either record yourself or get someone to video you saying as follows: 

Hi, i’m/we’re doing the Llanfair PG challenge to support Alzheimer’s Society Cymru and raise awareness about this horrible disease, so here goes…. 



Hi, i’m/we’re doing the Llanfair PG challenge to support Alzheimer’s Society Cymru and donating £3 because every 3 minutes someone is diagnosed with dementia, so here goes…. 


Do not forget to include #LlanfairPGChallenge  in your social media post, as well!

How to donate

You can then text “LFPG99 £3” to 70070 and the donation will be charged to your phone account. Over the next few weeks both the club and DSA will be sharing more videos taken by players, management & coaching staff, staff and volunteers via our social media accounts. 


For more information on the Alzheimer’s Society please go to